Hello everyone
I’m Gema Pradana, All Rounder Digital Marketing And Brand Activation Manager Learn more about me ↓
Get to know me: I love modern learning new industry, pop culture and reading data to gain new insight everyday
I am fortunate to have worked with some inspiring people and growing brands
This site was created using wordpress and inspired from my favourite SEO specialist & developer adam durrant –
My digital marketing and brand journey is still just getting started but I have a small collection of it —
Currently im on a bootcamp for data analyst and n8n automation to make my job easier
Some of my website works can be find through this link, majority using wordpress, lil bit of code and website builder
Core Expertise
Advertising Platform Management
I have developed deep expertise across the major advertising platforms, including Meta Ads for audience-targeted campaigns, Google Ads for search-driven acquisition, TikTok Ads for emerging demographics, LinkedIn Ads for B2B marketing, and Twitter/X Ads for real-time engagement. My platform expertise encompasses account structure optimization, audience targeting, bid strategy development, and creative testing.
Performance Marketing & Optimization
My core competency lies in performance marketing, with particular expertise in return on investment optimization, budget allocation strategies, campaign management at scale, A/B testing methodologies, and conversion rate optimization. I approach performance marketing as a continuous optimization process, using data analysis to identify improvement opportunities and implement changes that drive measurable results.
Team Leadership & Management
I have built and managed high-performing teams ranging from six to twelve professionals, developing cultures of accountability, continuous learning, and collaborative problem-solving. My leadership approach emphasizes clear communication, data-driven performance management, professional development, and creation of psychological safety.
Brand Development & Strategy
I have successfully guided brands through complete development cycles, from initial strategy formulation through market positioning and brand activation. My expertise includes brand strategy development, brand guideline creation, market positioning analysis, go-to-market strategy development, and brand activation campaigns.
Data Analysis & Decision Making
My approach to marketing is fundamentally grounded in data analysis and evidence-based decision making. I have developed expertise in performance metrics analysis, SKU performance evaluation, content performance tracking, return on investment measurement, and business intelligence.
E-Commerce & Business Growth
I have extensive experience scaling e-commerce businesses, with particular expertise in gross merchandise value growth, marketplace optimization across platforms like Shopee and TikTok Shop, inventory management, affiliate program development, and reseller network building.
Notable Personal Projects and Collaboration
Personal Updates
Spearheading Brand Initiatives at Orderonline.id
In my current role at Orderonline.id, I lead a high-performing team of twelve professionals responsible for overseeing the complete brand lifecycle, from strategic conception through execution and growth optimization. My responsibilities span two critical dimensions: managing Orderonline.id’s internal marketing campaigns while simultaneously supporting the growth and scaling of our partner brands and client businesses.
June 2022
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Present
Managed Global Campaigns at KKBC Japan
At KKBC Japan, I directed comprehensive advertising efforts across multiple platforms and markets, with a strategic focus on Asia-Pacific expansion. My role encompassed managing integrated media buying campaigns across Meta, TikTok, Google, LinkedIn, and Twitter, working with enterprise-level technology clients.
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Jun 2022
Drove Client Growth Through Digital Strategy
Focused on managing complex cross-platform advertising campaigns and implementing business turnaround strategies. I managed campaigns across Meta, Google, TikTok, and LinkedIn, working with clients facing significant business challenges.
Oct 2021
My Reading List
